About Us

White Cloud Management Ltd is a Chartered accountancy firm in Shrewsbury offering a professional and friendly service.

We offer all the services of a traditional accountancy firm and we continually embrace modern technologies to deliver a more efficient service in a digital world.

We are a small and flexible family business looking to support similar businesses and business owners. To help support you all the way, we maintain regular communication to ensure that we provide quality, real-time support.

All packages provided are specifically tailored to you and your business based on your own individual circumstances.

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Holistic support

All our clients work directly with an experienced qualified accountant who deals with all your business and personal tax affairs. We feel this is the ideal approach to ensure that you are given the very best holistic support.

We strive to help businesses and individuals have accurate and up-to-date information at all times because this will allow us to assess your position and help with any key decisions. Using accurate real-time information, we can provide you with reliable estimates of your tax position and discuss tax planning opportunities that would save you tax.

We want to make a positive impact on you and your business. This might be saving you money, giving you the assurance that work has been completed by a professional or even taking some of your workload off you to give you more time to what you want to be doing. We always look to install automated, improved systems which reduces the burden of any administrative work and, if this is not possible, we provide a variety of support services at very reasonable rates.

Our core principles

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Quality personal service

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Real time support

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High Impact Advice

About the MD

Keith White, the company's Managing Director, is an FCA Qualified Accountant with significant experience in handling a diverse portfolio of clients.

Keith specialises in supporting owner managed and family run businesses, including companies, partnerships and sole traders. Having worked in practice for the past two decades, Keith set up White Cloud Management Ltd to provide clients an all-round service offering a bespoke, holistic support package for businesses and the individuals.

Keith is a huge fan of cloud-based accountancy software. Keith's preferred software is Quickbooks Online and he is a Quickbooks ProAdvisor, which means he can provide support (and offer Quickbooks subscriptions at discounted rates!)

In his spare time, Keith enjoys spending time with his young family, but also enjoys long distance running. Keith has completed a number of 10ks and half marathons and is currently training to complete a full marathon.

White Cloud Management is an accountancy firm in Shrewsbury

2003-2006

Studied Mathematics at University of York

2006

Commenced accountancy training with one of the UK's leading Business Schools and specialised in Audit Department at a local practice

2009

Qualified as a Chartered Accountant

2009

Started working at a local family practice and provided all accountancy services to a broad range of businesses

2017

Started working for one of Shropshire’s larger accountancy firms

2019

Qualified as a Fellow Chartered Accountant

2021

Incorporated the business White Cloud Management Ltd following a brief and successful period operating as a small sole trade business